RE-edge

2022 Tech & Trends

the brand new world of real estate

3rd June 2022 – Crown Promenade, Melbourne
Conference Concept
RE-edge is a conference for showcasing the latest trends in the real estate industry. Presently, most of what is new involves some kind of technology so RE-edge naturally has an innovation and technology flavour. Our secondary theme is marketing because the tech often helps us reach our customers in innovative ways, particularly via social channels. The RE-edge presenters are real people working on, in or with the trends on show. RE-edge is for all real estate agents who want to learn how to work smarter.
RE-edge 2022
Days
Hours
Minutes
Seconds
The latest proptech

What are the apps and services used by successful agents and businesses and how is technology changing our daily lives in the real estate industry?

Best-practice trends

The classic way of doing things isn’t always the best. Discover how others are achieving similar or better results by tweaking their approach to agency practices, staff and management.

Motivation to change

Be inspired by the personal and real paths of those who have done things right and gain from their experience in learning about their mistakes and recovery.

Who should attend?

Short answer – everyone.

A
All real estate agents can benefit from this conference. RE-edge is all about embracing the often simple tools, apps and methods that agents can use to attract more vendors and landlords while turning your buyers and tenants into your brand ambassadors.
In addition, the RE-edge speakers understand the demand for increased results without an increase in fees so working more efficiently – usually with technology – is a huge part of modern real estate training. Working smarter and not harder is the key and as a result, every team member in your agency can achieve more.

Watch the 2019 Highlight Video

The first RE-edge conference in 2019 was a huge success. If you missed it, this video will show you the highlights.

Our Speakers

from your industry

The 2022 RE-edge speaker line-up is locked-in. The speakers have once again been chosen for their experience and expertise in being industry-leading in the digital and technology space.
Peter Brewer
Peter Brewer - the MC
That Peter Brewer

After 40 years as a high-performing professional business person in the property industry, 10 years as Board Chairman of one of Queensland’s largest real estate marketing companies, and current Chairman of the Real Estate Institute of Queensland, Peter Brewer has transitioned his professional career to now being one of Australia’s most respected digital media strategists for small business, licensed clubs and the real estate industry.

Peter understands digital media. He knows what works and what doesn’t. As a veteran Ambassador for the USA Based Inman News Organization, Peter is renowned as one of the most influential and authoritative people in today’s online marketing world.

Melanie Hoole
Melanie Hoole
Digital & Social Media Marketer @hoole.co

Melanie Hoole, Digital & Social Media Marketer at Hoole.co specialises in helping real estate professionals perfect their personal reputation, build a first-class digital presence, implement social media marketing activities and generate leads.

She’s not your typical digital professional. She loves her craft but she is equally passionate about property. In fact, she’s been a property investor since 1998, after picking up the book ‘Rich Dad Poor Dad’.

Fast forward some 22 years and she’s a digital and social media agency owner, a judge on the Real Estate Business Awards, coach for Elite Agent, a speaker at Digital Live and the Property Management Learning Retreat, and featured regularly in the trade press.

Tara Christianson
Tara Christianson
Digital Strategist @realestate.com.au

Tara Christianson is realestate.com.au’s Digital Strategist with first-hand knowledge of the power of the online world in real estate.

A world-renowned speaker with a background in real estate, Tara regularly presents at industry events on technology trends, online content and digital strategies. She also works with individual businesses to ensure they are utilising technology to their best advantage.

Tara’s passions lie in enhancing the efficacy of online profiles, offering ways to create and continue relationships online, and empowering real estate agents and agencies with the tools they need to succeed in their businesses.

Nigel Dalton
Nigel Dalton
Social Scientist @ThoughtWorks

Nigel Dalton is known globally for his work in the digital economy, from time in the USA after 2000, to transforming Lonely Planet from the world’s largest travel guide publisher to something relevant to 21st century travellers using massively agile approaches; then 8 years leading technology and R&D at REA Group in Australia. Now, alongside being a Director of Lean Enterprise Australia and the LEI, he is a social scientist for global tech consulting firm ThoughtWorks, where his job is to equip organisations with the tools and thinking that can accelerate them to becoming a modern digital business. He works on new organisational capabilities around speed to market, strategy, comfort with technology being at the core, applying human-centred design, using data for intelligence driven decisions, plus a productivity-centric delivery mindset – all mandatory to thrive in the 2020s.

Jack Broadhead
Jack Broadhead
Real Estate Ambassador @Podium

Jack Broadhead is no stranger to the Real Estate landscape. He spent 8 years in Bayside Real Estate before he made the switch to Podium after he saw the potential it had to help agencies grow their online presence in a crowded space in ways which start conversations with potential clients in a convenient way.

Jonny Warren
Jonny Warren
Director @Jonny Warren Properties

Jonny Warren’s meteoric rise in real estate from assistant to nationally recognised, respected, awarded agent and, now, director of his own agency is no surprise.

Known for his unique, personable selling style and, as a leader in digital marketing and social media, Jonny delivers campaigns using out-of-the ordinary platforms tailored for his clients.

Jonny’s ability to adapt to new business strategies, along with his energy, hard work, relentless drive and passion helps him continuously achieve the best results for his clients and played an enormous part in achieving multiple record sales across a wide range of suburbs within the ACT.

Kasey McDonald
Kasey McDonald
Head of Growth & Leasing @:Different

Kasey is the National Head of Growth and Leasing at :Different and brings over 22 years of experience in the real estate industry, including being a property management business owner herself.

The past ten years has seen Kasey coach, consult and mentor property managers, BDM’s and businesses around the globe as well as conduct workshop training and conference events.

In 2019, Kasey was named an industry influencer by Elite Agent, and has been a finalist in the REB Awards “Mentor of the Year” category.

Peter Schravemade
Peter Schravemade
Second Century Ventures

Peter Schravemade until February 2022, was the global director of sales, marketing, and revenue for BoxBrownie.com. His words have been featured in the Wall Street Journal, Forbes, the List, medium.com, Inman News, countless NAR articles, and in scores of other major publications across the United States, Europe, the UK, and the Asia/Pacific region.  Most recently Peter was accepted as a contributor and member of the Forbes Magazine Business Development Council. Peter enjoyed a prosperous and multi-dimensional career in real estate.  Over the course of 20 years, Peter racked up a rare algorithm of experience and achievement in property sales, property management, brokerage ownership/management, commercial leasing, print, radio, and television advertising, and virtual property marketing. In 2018 Peter was part of the Reach USA class and has since gone on to be a Mentor on the panels of REACH Canada, UK, and the USA alongside many incubators and accelerators worldwide. As virtual conferences became the new norm during the pandemic, Peter tripled his number of guest-speaking positions and webinars and became a vital web conference consultant on many major virtual property marketing projects across the globe. Whether virtually or in person, Peter loves debunking the myths and misconceptions related to property and is a refreshing voice in an industry overloaded with white noise, fleeting fads, and false trends. Anyone who has met Peter knows that he’s a fun-loving, friendly, and highly social bloke, who is never too busy to spread some good ol’ Aussie cheer wherever he happens to be.

 

Daniel Portelli
Daniel Portelli
Strategic Advisor - FutureRent

Daniel has a rare combination of the ability to build customer lead strategies and deliver quality implementation to drive great commercial outcomes. He achieved early success through the founding of Real Time Agent, a digital point of sale platform for salespeople which was acquired by Domain.com.au in 2019.

Testament to his ability to build strong, high-performing teams that deliver awesome value, Real Time Agent grew from an idea to exit in 3.5 years, by scaling from 2 to 20 team members and delivering a platform that has now transacted over 200B worth of real estate.

Obsessed with solving problems and ensuring the right balance between sales, product and tech, he is helping other early-stage businesses navigate the challenges of scaling by helping them focus on the things that have the greatest impact on achieving their objectives.

Beth Oleyar
Beth Oleyar
Head of Marketing - Settle Easy

As Head of Marketing for Australia’s leading online conveyancer and fast-growing proptech start up, Beth Oleyar leads the direction and management of Settle Easy’s sales operations, go-to-market strategies and portfolio of industry and integration partners.
With proven expertise across sales, marketing, business development and real estate technologies, Beth is committed to delivering industry-wide initiatives that improve the customer experience through an end-to-end service that delivers greater value and connectivity across the property ecosystem.

Godfrey Dinh
Godfrey Dinh
Founder & CEO - Future Rent

Godfrey is the Founder and CEO of Futurerent and has over 15 years’ experience in property investment and finance. He has invested over A$1.3bn in property transactions, including as VP of Commercial Real Estate for Deutsche Bank in Australia, an Associate at Investec and personally in his own investment properties in Australia and the USA. At university, Godfrey was awarded prizes by the Australian Property Institute and Property Council of Australia for his 1st class honours thesis in property derivatives.

Conference Agenda

 Friday, 3rd June 2022 | 8.30am to 4.00pm

8.30am – Registration & Networking in Sponsor Area

9.00am – Welcome & Predictions for 2022 & beyond with MC Peter Brewer

9.35am – Winning at Social Media Marketing with Melanie Hoole

10.20am – Morning Tea

10.40am – Turn Google into your best Referral Network with Jack Broadhead

11.05am – PropTech Panel with Peter Schravemade, Beth Oleyar, Daniel Portelli & Godfrey Dinh

11.30am – It’s time for something :Different with Kasey McDonald

12.15pm – Lunch

1.15pm – Content is King with Jonny Warren

2.05pm – There’s probably an App for that with Tara Christianson

2.50pm – Afternoon Tea

3.05pm – Real Estate 2031 with Nigel Dalton

3.50pm – Door Prize Draw

4.00pm – Conference Close

Industry Exhibitors

Conference sponsors in the exhibition hall


pi-plus.com.au Property Insurance Plus
myconnect.com.au MyConnect
ipropertyexpress.com Inspection Express
beforeyoubid.com.au BYB Investors
bricksandagent.com Bricks+Agent
stafflink.com.au StaffLink
podium.com Podium
detectorinspector.com.au Detector Inspector
sortedservices.com Sorted Services
yourporter.com.au YourPorter
reedplumbingsolutions.com.au Reed Plumbing & Drainage Solutions
mcgqs.com.au MCG Quantity Surveyors
hoole.co Hoole
rentalheroes.com.au Rental Heroes
affordablestaff.com.au Affordable Staff
propps.com Propps
smarthouseaustralia.com.au SmartHouse Australia
formslive.com.au Forms Live
1060app.com 1060app
nar-reach.com/australia NAR Reach
barclaymis.com.au Barclays MIS
getaire.com.au RiTA by AiRE
propertycompliancevictoria.com.au Property Compliance Victoria
hood.ai Hood
movinghub.com Movinghub

What you said about 2019

Real testimonials and comments from the first RE-edge conference.

WOW, had a great day of learning, when can we do it again. Loved the day. ~ I’m now thinking about the customer and the need to be innovative and also engage in a way the customer wants. ~ Great speakers! ~ This is the first time I’ve been to this kind of event and I loved it! Great implementation. ~ The change in marketing made tangible. ~ The venue and food was terrific and the content was very relevant to current trends. ~ Congratulations on your 1st RE-edge conference, your drive is amazing. This is my 4th conference under the Mitchell PT brand and you have again provided engaging speakers and an information overload! Can’t wait to go to PM Reach 2019. ~ I liked the future and forward thinking and also having things that be applied now into the business. ~ Great location, fantastic and room and engaging speakers. ~ Relevant and very useful, practical content. Well organised. ~ Thanks for a great day Hayley & Warren. Excellent vision and presenters. Made me think critically about tech within our space. The best value conference in years! ~ Educational and entertaining. Day of training went super quick! ~ Useful info and inspiring speakers. ~ There was a lot to take back to the office about videos & social media. ~ Very well organised and great speakers! ~ What a great conference. So much content, implementation techniques and overall, a great learning tool. Excited to implement! ~ Very interesting sessions – lots of marketing ideas.

Conference Tickets

Group discounts available

When: Friday June 3rd, 2022 @ 8.30am
Where: Crown Promenade, 8 Whiteman Street, Southbank VIC
Tickets: $350
Group Discount: 10% when 3 or more tickets are purchased together
Cancellation Policy: Full conference refunds are available up to 5pm on the 20th May 2022. 50% refunds will be given for cancellations made prior to 5pm on the 27th May 2022. No refunds will be available for cancellation requests received after 5pm on 27th May 2022. Cancellation requests should be sent to info@mitchellPT.com.au.
COVID-19 Refunds: Full refunds will be given for cancellation requests received as late as 5pm on the 2nd June 2022 in the event that state or federal restrictions prevent delegates from affected areas from traveling to or attending this event.
CPD Points (Tasmania) 4.5 CPD Points are available for Tasmanian agents for this event. Code EP5429

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Questions

Please contact us at Mitchell PT
if you have any questions.

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General Enquiries

Email info@mitchellpt.com.au
Or chat with us on Facebook Messenger

Sponsorship

Please contact Hayley Mitchell
by email on hayley@mitchellpt.com.au
or phone on 0433 172 239